Integrating Social Media: Some best-in-class examples #SMWintegrated

Social media campaigns now stretch far beyond marketing or community development. Increasingly, organisations are integrating their social media campaigns into wider communications campaigns, reaching out to a variety of stakeholders.

Mynewsdesk, the leading online newsroom provider, along with Communicate magazine, the organisers of the Digital Impact Awards, have invited three companies who have made the shortlist for this year's awards event to share the secrets of how and what worked when they integrated social media into their comms campaigns.

The case studies we explore are:

Nissan

Nissan's digital agency AKQA talks social media “Bollywood style”.

When Nissan launched the Micra in India it combined conventional TV advertising, an active media relations campaign and an innovative Facebook competition to grow the brand from a few hundred Facebook followers to become the most talked about automotive brand in India. AKQA tells the story. 

bmi

Dirk Singer, CEO of bmi social media agency Rabbit shares their innovative work.

With the bmi brand almost certain to disappear in the run-up to being bought by British Airways, the airline turned to social media to support its last ever spring sale.   At a cost of just 20 return flights, Rabbit's campaign had the first ever "Pinterest Lottery" as  its centre-piece, supported by initiatives on Instagram and Tumblr.

Skype

Robbie Dale, Creative Director of Skype’s digital agency 1000heads talks about the success of their social media campaigns.

Skype enabled users to create personalised video messages with their favourite musicians using the Say It with Skype Facebook app – the PR launch involved various social media, including Twitter. To date this created over 86 million impressions. 

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